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REFLECT 2024
DESIGNED FOR MOBILE & WEB
ABOUT REFLECT
Cashfree Reflect is an annual initiative designed to help merchants revisit their journey with Cashfree Payments. By transforming key business metrics into an engaging, shareable video, Reflect celebrates their achievements while strengthening their relationship with Cashfree.
MY ROLE
Designing the feature end-to-end, working closely with engineering to craft video experiences in detail.
THE TEAM
Solo designer, with guidance from a Senior Design Director, 1 Product Manager, 4+ engineers.
TIMELINE
About 2 Weeks, Released by 25 Dec, 2024
Cashfree- Reflect branding as a part of wrap video
REFLECT Dashboard
Merchants can download, share the video across multiple platforms and embed badges awarded to them by Cashfree Payments.
IMPACT & RESULTS
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High Merchant Engagement: A total of 2,774 merchants watched the Reflect video, demonstrating strong interest in revisiting their journey with Cashfree.
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Widespread Sharing: 460 merchants downloaded & shared their videos across platforms like WhatsApp and LinkedIn, amplifying brand visibility.
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Strong Engagement & Exceptional User Feedback: Reflect received an outstanding 4.9/5 rating, more than 1,000 merchants liked the video with 18 merchants specifically praising the gestures and visual storytelling
Some merchant feedbacks....
Bro Vyapari
Thanks for sharing this
EXPWAVE OPC PVT LTD
Thanks for sharing this
Positive Feedback
This looks great! Only if you could combine...
Get in touch for more details. 💌
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